Syndicated Radio

Syndicated Radio
Syndicated Radio
 
[amerikanisch, 'sɪndɪkeɪtɪd 'reɪdɪəʊ], in den USA Ende der Sechzigerjahre in Anlehnung an eine ähnliche Praxis im Zeitungswesen entstandene Form des Rundfunks, bei der von einem zentralen Anbieter als Paket produzierte Sendungen eingesetzt sind, die von mehreren Sendern gleichzeitig bezogen werden. Diese Vorgehensweise hat mit der Verbreitung von teil- und vollautomatisierten Rundfunkstationen in den USA eine enorme Bedeutung erhalten. Angesichts des Stellenwerts von Airplay für den Erfolg eines Songs nehmen derartige Programm-Syndicators inzwischen eine Schlüsselstellung im Musikgeschäft ein. In der Bundesrepublik ist die Augsburger Firma FM Radio Network ein typischer Vertreter. Sie bietet bundesweit Network Charts an, ein von Pepsi Cola gesponsertes Musikprogramm, bestehend aus den Hits der Woche, vermischt mit Werbung, Musiknachrichten und Star-Interviews, das von über 20 privaten Rundfunkstationen bezogen wird.

Universal-Lexikon. 2012.

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